Leading the Modern Day Business, Short Course | Part time online | Coursera | United States
4 months
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The Leading the Modern Day Business Specialization offered by Coursera in partnership with Boston Consulting Group (BCG) covers these essential skills and concepts, and what they mean for companies and businesses.

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The modern-day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.

It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts.  It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.  

The Leading the Modern Day Business Specialization offered by Coursera in partnership with Boston Consulting Group (BCG) then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be.  Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.  

Applied Learning Project

Learners will go from utilizing the BCG digital transformation framework, to create the actionable focus to successfully manage your product to rapidly prototyping strategically-aligned processes for implementation within your IT infrastructure.  Specifically, you will learn how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes, as well as step through customer discovery, idea testing/validation, early development, and business model design. 

Programme Structure

Courses include:

  • Digital Transformation
  • Design Thinking for Innovation
  • Digital Product Management: Modern Fundamentals
  • Customer-Centric IT Strategy

Key information


  • Part-time
    • 4 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To always see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.

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Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Our partners

Leading the Modern Day Business


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