Featured byAdvertising Week by FutureLearn
Overview
With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.
Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns. The Radio and Podcast Marketing with Advertising Week course is offered from Awlearn by FutureLearn .
Get expert tips on marketing planning tools from Zendium and Spotify
The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.
With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.
Get more details
Visit programme websiteProgramme Structure
What topics will you cover?What is audio marketing?
Why use audio marketing?
Types of audio marketing (podcasting, radio, sonic identities, smart speakers)
Understanding what customers want and consume
Making a plan for your audio content
Smart speakers
Sonic branding and how to use it
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
- Proactive tutoring and support
- Individual work/assignments (with online group discussions)
Disciplines
Business Administration Marketing Digital Marketing View 55 other Short Courses in Digital Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is designed for anyone who’d like to explore what’s possible in audio marketing areas like radio and podcasting.
- It will also be useful for those who are new to marketing well as those already working in the field.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days.
Tuition per month
Funding
Improve page content