14 days
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Analyse successful audio marketing strategies and learn how to create memorable podcast and radio ads that hit marketing goals. The Radio and Podcast Marketing with Advertising Week course is offered from Awlearn by FutureLearn.

Visit programme website for more information

Overview

With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.

Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns. The  Radio and Podcast Marketing with Advertising Week course is offered from Awlearn by FutureLearn .

Get expert tips on marketing planning tools from Zendium and Spotify

The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.

With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.

Programme Structure

What topics will you cover?
  • What is audio marketing?

  • Why use audio marketing?

  • Types of audio marketing (podcasting, radio, sonic identities, smart speakers)

  • Understanding what customers want and consume

  • Making a plan for your audio content

  • Smart speakers

  • Sonic branding and how to use it

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

What students do after studying

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone who’d like to explore what’s possible in audio marketing areas like radio and podcasting.

  • It will also be useful for those who are new to marketing well as those already working in the field.

Tuition Fee

To always see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.

Tuition per month

Funding

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Radio and Podcast Marketing with Advertising Week
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