Featured byFutureLearn
Overview
Strategic marketing content is responsive, both to the needs of its audience as well as the wider context of society and culture.
Content Marketing Strategy with Advertising Week offered from Awlearn by FutureLearn will help you to identify what types of content marketing are right for your organisation.
Leading by example, you’ll explore how Burger King and Etsy have created a content marketing strategy that appeals directly to their customers, and hear from the marketing experts at Nike on how they adapted their content strategy in response to the coronavirus pandemic to build an entirely online fitness community.
Set and exceed your content marketing goals
As well as learning how to create great content, you’ll learn how to define and set goals for your content that align with your content marketing strategy.
By the end of the course, you’ll have mastered the skills to create a strategic content marketing plan and imaginative, targeted content to rival the best in business.
Programme Structure
What topics will you cover?- What is content marketing?
- Why do content marketing?
- What are the different types of content marketing?
- How do I reach customers?
- Planning a content marketing strategy
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
- Proactive tutoring and support
- Individual work/assignments (with online group discussions)
Disciplines
Business Administration Marketing Digital Marketing View 57 other Short Courses in Digital Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is designed for those beginning a career in marketing who’d like to build their skills in content marketing.
- It will also be useful for those already working in marketing who haven’t specialised in content marketing previously, as well as SMEs who want to create content marketing but don’t have a dedicated marketing team.
Tuition Fee
To always see correct tuition fees
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International
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days. -
National
39 USD/moduleTuition FeeBased on the tuition of 39 USD per module during 14 days.
- Start learning today - free 7-day trial
- Pay $39 per month to keep learning online
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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