14 days
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more. The Content Marketing Strategy with Advertising Week is offered from Awlearn by FutureLearn.

Visit the official programme website for more information

Overview

Strategic marketing content is responsive, both to the needs of its audience as well as the wider context of society and culture.

Content Marketing Strategy with Advertising Week   offered from Awlearn by FutureLearn  will help you to identify what types of content marketing are right for your organisation.

Leading by example, you’ll explore how Burger King and Etsy have created a content marketing strategy that appeals directly to their customers, and hear from the marketing experts at Nike on how they adapted their content strategy in response to the coronavirus pandemic to build an entirely online fitness community.

Set and exceed your content marketing goals

As well as learning how to create great content, you’ll learn how to define and set goals for your content that align with your content marketing strategy.

By the end of the course, you’ll have mastered the skills to create a strategic content marketing plan and imaginative, targeted content to rival the best in business.

Programme Structure

What topics will you cover?
  • What is content marketing?
  • Why do content marketing?
  • What are the different types of content marketing?
  • How do I reach customers?
  • Planning a content marketing strategy

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for those beginning a career in marketing who’d like to build their skills in content marketing.

  • It will also be useful for those already working in marketing who haven’t specialised in content marketing previously, as well as SMEs who want to create content marketing but don’t have a dedicated marketing team.

Tuition Fee

To alway see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • Start learning today - free 7-day trial
  • Pay $39 per month to keep learning online

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Content Marketing Strategy with Advertising Week
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FutureLearn

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