14 days
39 USD/module
39 USD/module
Tuition fee
Apply date
Start date


Advertising WeekNew to social media marketing? Upskill with AWLearn and master how to plan and run powerful social media marketing campaigns. Social Media Marketing with Advertising Week is offered at Advertising Week by FutureLearn.

Visit the official programme website for more information


With 4.5 billion global users, over half the world is on social media. Social channels are now a key marketing avenue for any business promoting themselves online.

Using real-life case studies, you’ll build the knowledge and tools to not only understand social media strategy but also the tactics you should be using as a social media marketing professional. Social Media Marketing with Advertising Week is offered at Advertising Week by FutureLearn .

Gain insights from experts at TikTok, Snapchat, and Facebook

Packed full of intelligence from some of the world’s biggest brands and organisations, this course shares insights on the power of social media from key players at leading social media networks.

From Facebook COO Mark D’Arcy to VP of global business solutions at TikTok, Blake Chandlee, you’ll find out what digital marketing is like in a social media environment and explore the latest social media formats.

Programme Structure

Courses included:

  • What is social media? An overview of platforms and best practice
  • How to build an audience on social media
  • Creating engaging social media content
  • Planning an effective social media campaign
  • Understanding social media metrics and analytics
  • Measuring ROI and impact of social media campaign

Key information


  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone who would like to enhance their knowledge of social media marketing techniques and principles.

  • You may be new to marketing or already working in the field and looking to build specialist skills in social media.

Tuition Fee

To alway see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 14 days.
  • Start learning today - free 7-day trial
  • Pay $39 per month to keep learning online


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Social Media Marketing with Advertising Week


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