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Introduction to Strategic Brand Management with Advertising Week

FutureLearn

14 days
Duration
84 USD/full
84 USD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

Build practical skills in brand management and discover the importance of effective brand strategy and image. The Introduction to Strategic Brand Management with Advertising Week course is offered from Awlearn by FutureLearn.

Overview

Learn how to build a strategic and memorable brand identity and vision in this Introduction to Strategic Brand Management courses with Advertising Week offered from Awlearn by FutureLearn.

This course will develop your understanding of the discipline and planning that goes into brand management and the basic principles that underpin brand strategy.

Discover the value of brand strategy

Almost every organisation has a brand or reputation that should be maintained.

For anyone working in marketing, an understanding of brand strategy is extremely valuable, whether you work in a commercial, non-profit or governmental organisation.

Explore marketing segmentation and targeted marketing opportunities

As you develop your knowledge of strategic branding you’ll learn how to use segmentation, targeting and positioning to improve your brand identity and attract customers.

Designing a strong brand identity requires honing and experimenting with your brand vision and mission. Experts at Advertising Week will teach you how to produce a brand essence framework which accurately represents your brand and its values.

By the end of the course, you‘ll be able to...

  • Demonstrate how to segment and target an audience
  • Demonstrate how to position a brand
  • Experiment with creating brand vision and mission statements
  • Produce a brand essence framework
  • Model brand strategy into an actionable brand plan

Programme Structure

What topics will you cover?
  • Understanding brand strategy
  • Using segmentation, targeting and positioning
  • Brand visions and missions
  • Brand identity and design
  • Brand architecture
  • Creating a brand plan

Key information

Duration

  • Part-time
    • 14 days
    • 3 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is designed for anyone who wants to understand the basics of branding and brand management.
  • This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.

Tuition Fee

To alway see correct tuition fees
  • International

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.
  • National

    84 USD/full
    Tuition Fee
    Based on the tuition of 84 USD for the full programme during 14 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Introduction to Strategic Brand Management with Advertising Week
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