Fashion Management - Create Your Own Sustainable Brand

Overview

This Fashion Management - Create Your Own Sustainable Brand course offered by FutureLearn in partnership with Institut Francais de la Mode by Future Learn offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.

Using case studies from major fashion brands, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.

Discover fashion brand business models and analyse consumer behaviour in fashion

To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.

You’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.

The final course of the ExpertTrack is dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.

You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.

Key skills you will learn

• Fashion business strategy

• Fashion marketing

• Fashion collection construction

• Sustainable fashion strategy

• Fashion culture

• Entrepreneurship in fashion

• Innovation in fashion

• Fashion brand identity

• Fashion product development

• Fashion branding