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Designing Web Landing-Page for Entrepreneurship

Tallinn University

12 days
Duration
400 EUR/full
400 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In this course, the students will learn how to design the web landing-page that can be used for entrepreneurship. In the beginning of the course, the students will select topics by their own interest and develop their idea into a working solution. The resulting landing-page can suit business, entrepreneurship, or research-related goals.

Overview

Today, advertising money confidently started to move from paper media, radio, and TV to online. Business appreciates an ability to see the specific reports, what amount of people have seen ads, how many people reacted on them by clicking the link, or making a purchase. Such control over advertising expenses never was proposed by traditional media.

Facebook, Instagram, Twitter, and other social networks show us billions of ads. By clicking them, a user usually is moved to a special web page, called a landing page. A goal of the landing page is conversion: it aims to convert the user into a subscriber, buyer, or consumer of a product or service.

In this course, the students will learn how to design the web landing-page that can be used for entrepreneurship. We will go over the whole design process, starting by identifying the business needs, value proposition, and users’ needs. We will model the potential users and define the best scenarios of usage of the page. We will cover the concepts of Information architecture, adaptive design, page layout design, and grids. We will also touch the behavior change techniques that help to attract the users. The students will get systematic knowledge about using fonts and colors and at the end of the course will be informed about the most popular web development frameworks.

Programme Structure

Classes take place every day from Monday to Friday. 

11:00 – 13:00 Lecture

After the lecture, the students will have time for group or individual work. For group works time will be agreed upon between the students.

18:00 – 19:00 Feedback chat organized per students’ request. The students will have an opportunity to show their day achievements, and receive feedback from the teachers and peers.

Key information

Duration

  • Full-time
    • 12 days

Start dates & application deadlines

Language

English

Credits

3 ECTS

Delivered

Online
  • Semi-structured
  • Regular mandatory meetings
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions), Online group works/assignments

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    400 EUR/full
    Tuition Fee
    Based on the tuition of 400 EUR for the full programme during 12 days.
  • National

    400 EUR/full
    Tuition Fee
    Based on the tuition of 400 EUR for the full programme during 12 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Check the official programme website for potential updates.

Our partners

Designing Web Landing-Page for Entrepreneurship
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Tallinn University

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