Today, advertising money confidently started to move from paper media, radio, and TV to online. Business appreciates an ability to see the specific reports, what amount of people have seen ads, how many people reacted on them by clicking the link, or making a purchase. Such control over advertising expenses never was proposed by traditional media.
Facebook, Instagram, Twitter, and other social networks show us billions of ads. By clicking them, a user usually is moved to a special web page, called a landing page. A goal of the landing page is conversion: it aims to convert the user into a subscriber, buyer, or consumer of a product or service.
In this course, the students will learn how to design the web landing-page that can be used for entrepreneurship. We will go over the whole design process, starting by identifying the business needs, value proposition, and users’ needs. We will model the potential users and define the best scenarios of usage of the page. We will cover the concepts of Information architecture, adaptive design, page layout design, and grids. We will also touch the behavior change techniques that help to attract the users. The students will get systematic knowledge about using fonts and colors and at the end of the course will be informed about the most popular web development frameworks.
Get more detailsVisit official programme website
Classes take place every day from Monday to Friday.
11:00 – 13:00 Lecture
After the lecture, the students will have time for group or individual work. For group works time will be agreed upon between the students.
18:00 – 19:00 Feedback chat organized per students’ request. The students will have an opportunity to show their day achievements, and receive feedback from the teachers and peers.
- 12 days
Start dates & application deadlines
- Apply before
- Regular mandatory meetings
- Proactive tutoring and support
- Individual work/assignments (with online group discussions), Online group works/assignments
DisciplinesEntrepreneurship User Experience Design Human Computer Interaction
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
International400 EUR/fullTuition FeeBased on the tuition of 400 EUR for the full programme during 12 days.
National400 EUR/fullTuition FeeBased on the tuition of 400 EUR for the full programme during 12 days.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.