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Overview
Today, advertising money confidently started to move from paper media, radio, and TV to online. Business appreciates an ability to see the specific reports, what amount of people have seen ads, how many people reacted on them by clicking the link, or making a purchase. Such control over advertising expenses never was proposed by traditional media.
Facebook, Instagram, Twitter, and other social networks show us billions of ads. By clicking them, a user usually is moved to a special web page, called a landing page. A goal of the landing page is conversion: it aims to convert the user into a subscriber, buyer, or consumer of a product or service.
Key facts
In this Designing Web Landing-Page for Entrepreneurship course from Tallinn University, the students will learn how to design the web landing-page that can be used for entrepreneurship. We will go over the whole design process, starting by identifying the business needs, value proposition, and users’ needs. We will model the potential users and define the best scenarios of usage of the page. We will cover the concepts of Information architecture, adaptive design, page layout design, and grids. We will also touch the behavior change techniques that help to attract the users. The students will get systematic knowledge about using fonts and colors and at the end of the course will be informed about the most popular web development frameworks.
Programme Structure
Programme outcome:
Design and development methodology to the students who had no, or a very small amount of existing design experience.
- Get a working tool for your business idea, startup, or other entrepreneurship goals.
Key information
Duration
- Full-time
- 12 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Credits
3 ECTS
Delivered
On Campus
Disciplines
Entrepreneurship User Experience Design Human Computer InteractionAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tallinn University and/or in Estonia, please visit Student Insurance Portal.
Other requirements
General requirements
- The course is suitable for the students with very different levels of preparation, as experienced, as well as novices in web design. The basic knowledge of HTML language is welcomed but not required.
Tuition Fee
To always see correct tuition fees
-
International
300 EUR/fullTuition FeeBased on the tuition of 300 EUR for the full programme during 12 days. -
EU/EEA
300 EUR/fullTuition FeeBased on the tuition of 300 EUR for the full programme during 12 days.
Living costs for Tallinn
598 - 948 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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