Introduction to Marketing - From Fundamentals to Building Campaigns, Certificate | Part time online | FutureLearn | United Kingdom
2 months
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Introduction to Marketing - From Fundamentals to Building Campaigns at FutureLearn is designed to transform your marketing skills, taking you through the basic fundamentals of marketing, all the way to planning, testing, and analysing campaigns.

Visit the Visit programme website for more information

Overview

On Introduction to Marketing - From Fundamentals to Building Campaigns at  FutureLearn   you’ll learn the fundamentals of marketing and use them to build communication plans and marketing briefs.

You’ll also explore brand identity to round out your base knowledge, looking at how to manage creative assets that tie into the branding and communications plan.

Put customers at the centre of your marketing activity through segmentation, personas, and CRM

On the second course, you’ll delve into marketing data and the importance of customer segmentation.

You’ll develop practical techniques to perform marketing analysis and create customer personas, and get to grips CRM systems.

Programme Structure

Courses include:

  • Omnichannel Marketing and Analysis
  • Understanding your Customers

Key information

Duration

  • Part-time
    • 2 months
    • 4 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This ExpertTrack is suitable for anyone with an interest in marketing. You don’t need any prior knowledge or experience of working in marketing.
  • The courses will start with the basics to give you a grounding in the core principles before going into more complex marketing techniques.

Tuition Fee

To always see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 2 months.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 2 months.

Tuition per month.

Funding

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Introduction to Marketing - From Fundamentals to Building Campaigns
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