Global Digital Marketing

Overview

It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.

Within this Global Digital Marketing PG Cert course from University of Essex Online you will study topics such as:

• the external context in which international businesses operate and the opportunities and challenges posed

• the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies

• the key elements that marketers must integrate to establish and sustain service excellence and provide customer value

Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a PG Dip or the full Masters.

Why this course is great

• This specialist course will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.

• Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

• Receive your degree from the University of Essex, a top 40 UK university (Complete University Guide 2023)

Career opportunities:

Businesses in all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or to get ahead in your existing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.