Overview
Within this Global Digital Marketing PG Dip course from University of Essex Online you will study a range of topics including:
- the external context in which international businesses operate and the opportunities and challenges posed
- the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
- management of internal and external communications aimed at creating a favourable point of view among stakeholders
- data analytics for managers, including the technical aspects of collecting and organising data
Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.
Why we’re great
- This specialist Global Digital Marketing course from University of Essex Online will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.
- Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
- Receive your degree from the University of Essex, a top 30 UK university (Complete University Guide 2022)
Career opportunities:
Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.
Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- International Business Environment
- Marketing in a Global Economy
- Services Marketing
- Consumer Behaviour in the Digital Age
- Strategic Online Marketing Management
- Corporate Communication
- Marketing Strategy and Management
- Data Analytics for Managers
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 16 months
Start dates & application deadlines
The deadline for completing applications is a week before the start date, but we recommend preparing and submitting your application in advance of your chosen intake.
Language
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Credits
Delivered
Disciplines
Marketing International Business Digital Marketing View 32 other Short Courses in International Business in United KingdomExplore more key information
Visit programme websiteAcademic requirements
Academic entry route (if not eligible see work experience entry route)
You must have the following qualifications as a minimum:
- an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification
English requirements
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Other requirements
General requirements
- At University of Essex Online, we believe that everyone should be able to access education. That is why we offer two different entry routes onto our PG Dip Global Digital Marketing, which consider academic or work-based experience.
- English language requirement
- Our courses are taught in English so to study with us you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
6213 GBP/yearTuition FeeBased on the tuition of 8285 GBP for the full programme during 16 months. -
National
6083 GBP/yearTuition FeeBased on the tuition of 8111 GBP for the full programme during 16 months.