Global Digital Marketing

Overview

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

Within this Global Digital Marketing PG Dip course from  University of Essex Online you will study a range of topics including:

• the external context in which international businesses operate and the opportunities and challenges posed

• the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies

• management of internal and external communications aimed at creating a favourable point of view among stakeholders

• data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Why this course is great

• This specialist Global Digital Marketing course from University of Essex Online will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.

• Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

• Receive your degree from the University of Essex, a top 40 UK university (Complete University Guide 2023)

Career opportunities:

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.