3 months
Duration
39 USD/module
39 USD/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

On International Marketing at FutureLearn you’ll develop a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

Visit programme website for more information

Overview

Explore Hofstede cultural dimension theory to understand cultural differences and be able to reflect upon your own practice and behaviour in this area.

Analyse market entry strategies

Understand the strategic options a company must consider before entering a market and the challenges organisations face with global marketing.

On International Marketing at  FutureLearn  you’ll explore various market entry methods and understand how businesses select the right market to enter, and what levels of risk are associated with this process.

Programme Structure

Courses include:

  • International Marketing: Challenges and Opportunities

  • International Marketing: Product Adaptation vs Standardisation

  • International Marketing: Selection and Market Entry Strategies

  • International Marketing: Cultural Factors

  • International Marketing: Definition and Strategy

Key information

Duration

  • Part-time
    • 3 months
    • 5 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

What students do after studying

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • There are no specific requirements to enrol on this ExpertTrack, however you should have some interest in global marketing.

Tuition Fee

To always see correct tuition fees
  • International

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 3 months.
  • National

    39 USD/module
    Tuition Fee
    Based on the tuition of 39 USD per module during 3 months.

$39/month

Funding

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