Overview
The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.
What Will This Programme Do For You?
- Develop the product mindset needed to bring viable products or services to market.
- Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
- Use design thinking to generate innovative ideas and solutions to design problems.
- Analyse strategies and frameworks for developing, marketing and selling a product.
- Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
- Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.
Certificate
Upon successful completion of the Product Management programme at Emeritus Institute of Management, participants will be awarded a verified digital certificate by Singapore Management University.
Programme Structure
Courses include:- Product Management
- Product Development in the Digital Age
- Product Portfolio Strategy
- Designing Customer-Centric Products & Design Thinking
- Product Opportunity Gap & Minimum Viable Product
- Product Management Method: Lean & Agile Product Development
- Pricing Strategies & Business Models
Audience
This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Lecturers
- Kapil R Tuli, PhD - Lee Kong Chian Professor of Marketing, Director,
- Shantanu Bhattacharya, PhD - Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes);
- Markus Karner, PhD - Academic Director, Executive Development
- Patrick Tan, PhD
- Senior Lecturer of Strategic Management
- Srinivas K. Reddy, PhD - Professor of Marketing; Director, Centre for Marketing Excellence;
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Management Studies Innovation Management Retail Management View 8 other Short Courses in Innovation Management in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.
Tuition Fee
To always see correct tuition fees
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International
2000 USD/fullTuition FeeBased on the tuition of 2000 USD for the full programme during 3 months. -
National
2000 USD/fullTuition FeeBased on the tuition of 2000 USD for the full programme during 3 months.
Funding
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