Product Management, Certificate | Part time online | Emeritus Institute of Management | Singapore
3 months
Duration
1800 USD/full
1800 USD/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In the Product Management programme at Emeritus Institute of Management, offered by Singapore Management University, you can learn how to build and manage end-to-end product life cycle successfully

Visit the official programme website for more information

Overview

The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.

What Will This Programme Do For You?

  • Develop the product mindset needed to bring viable products or services to market.
  • Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
  • Use design thinking to generate innovative ideas and solutions to design problems.
  • Analyse strategies and frameworks for developing, marketing and selling a product.
  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
  • Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.

Certificate

Upon successful completion of the Product Management programme at Emeritus Institute of Management , participants will be awarded a verified digital certificate by Singapore Management University.

Programme Structure

Courses include:
  • Product Management
  • Product Development in the Digital Age
  • Product Portfolio Strategy
  • Designing Customer-Centric Products & Design Thinking
  • Product Opportunity Gap & Minimum Viable Product
  • Product Management Method: Lean & Agile Product Development
  • Pricing Strategies & Business Models

Audience

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

Lecturers

  • Kapil R Tuli, PhD - Lee Kong Chian Professor of Marketing, Director, 
  • Shantanu Bhattacharya, PhD - Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); 
  • Markus Karner, PhD - Academic Director, Executive Development
  • Patrick Tan, PhD
  • Senior Lecturer of Strategic Management
  • Srinivas K. Reddy, PhD - Professor of Marketing; Director, Centre for Marketing Excellence; 

Key information

Duration

  • Part-time
    • 3 months

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

Tuition Fee

To alway see correct tuition fees
  • International

    1800 USD/full
    Tuition Fee
    Based on the tuition of 1800 USD for the full programme during 3 months.
  • National

    1800 USD/full
    Tuition Fee
    Based on the tuition of 1800 USD for the full programme during 3 months.
  • Flexible payment available

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Product Management
-
Emeritus Institute of Management

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