About

The program takes focus on the aspects of the global entrepreneurship involving cross-cultural marketing tools. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.

Overview

The program will also include guest seminars of experts in the field of international marketing and e-commerce.

During the school lectures, case studies and workshops will be provided to students to let them master tools of cross-cultural marketing and entrepreneurship.

Programme Structure

Cultural program

Online format:

Online Pub Quiz;
Online Interactive Tour to SPbPU Museum;
Online broadcasting of excursion to the Hermitage museum;

Lecturers

Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
Oksana Evseeva, Associate Professor, PhD;
Alexei Trykov, Assistant Professor;
Guest Lecturer - Jessica Lichy, Professor, IDRAQ Business School (France);
Guest Lecturer - Anya MacKessy, Senior Digital and E-commerce Manager, Paul (UK);

Key information

Duration

Full-time
- 14 days

Start dates & application deadlines

Starting 2023-01-17 00:00:00
- Apply before 2022-12-26 00:00:00

More details

Hybrid format:

for EU- or visa-free countries nationals: December 01
for non-EU nationals: November 01

Language

English

Credits

4 ECTS

Delivered

Blended

Disciplines

Area & Cultural Studies Entrepreneurship Marketing View 4 other Short Courses in Entrepreneurship in Russia

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.

Tuition Fee

To alway see correct tuition fees

International

270 EUR/full

Tuition Fee

Based on the tuition of 270 EUR for the full programme during 14 days.
National

270 EUR/full

Tuition Fee

Based on the tuition of 270 EUR for the full programme during 14 days.

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Living costs for Saint Petersburg

34733 - 58700 RUB /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

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Cross-cultural School on Entrepreneurship and Marketing

Peter the Great St. Petersburg Polytechnic University (SPbPU)