Featured byDarden School of Business by FutureLearn
Overview
Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Key facts:
In Marketing Analytics at FutureLearn you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.
Get more details
Visit programme websiteProgramme Structure
Topics:
- The marketing process
- Metrics for measuring brand assets
- Customer lifetime value
- Marketing experiments
- Regression basics
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 2 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Business Intelligence Digital Marketing View 55 other Short Courses in Digital Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.
However it will also be of interest to anyone looking to learn the basics of marketing analytics.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
134 USD/fullTuition FeeBased on the tuition of 134 USD for the full programme during 1 months. -
National
134 USD/fullTuition FeeBased on the tuition of 134 USD for the full programme during 1 months.
Unlimited subscription: $39.99 / month
Funding
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