Featured byCoventry University by FutureLearn
Overview
On Get Started With Digital Marketing at FutureLearn you’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
Key facts:
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.
Programme Structure
Topics:
- Defining digital marketing, its key digital channels and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behaviour
- The value and challenges of digital marketing for business development
Key information
Duration
- Part-time
- 14 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing View 81 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is designed for anyone interested in learning more about the value of digital marketing.
Tuition Fee
To always see correct tuition fees
-
International
69 USD/fullTuition FeeBased on the tuition of 69 USD for the full programme during 14 days. -
National
69 USD/fullTuition FeeBased on the tuition of 69 USD for the full programme during 14 days.
Limited access:free
$189.99 Subscribe & save for one year
- $69/Buy this course one-off payment
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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