Featured byCoventry University by FutureLearn
Overview
Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.
Key facts:
On Strategic Marketing - Marketing Orientation and the Marketing Planning Process at FutureLearn You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Programme Structure
Topics:
- Marketing benefits and barriers
- Business missions
- Marketing objectives
- The Segmentation, Targeting and Positioning model
- Competitive strategy
- Ansoff’s Growth Strategy
Key information
Duration
- Part-time
- 14 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing View 81 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for anyone interested in learning more about marketing strategy.
Tuition Fee
Funding
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