14 days
Duration
Unknown
Tuition fee
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Apply date
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Start date

About

On Strategic Marketing - Marketing Orientation and the Marketing Planning Process at FutureLearn you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.

Visit the official programme website for more information

Overview

Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.

Key facts:

On Strategic Marketing - Marketing Orientation and the Marketing Planning Process at FutureLearn  You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Programme Structure

Topics:

  • Marketing benefits and barriers
  • Business missions
  • Marketing objectives
  • The Segmentation, Targeting and Positioning model
  • Competitive strategy
  • Ansoff’s Growth Strategy

Key information

Duration

  • Part-time
    • 14 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This course is designed for anyone interested in learning more about marketing strategy.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing - Marketing Orientation and the Marketing Planning Process
-
FutureLearn

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