The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels.
It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.
- Financial Reporting and Control
- Managing Career Growth
- Financial Management
- Strategies for a Networked Economy
- Marketing Management
- Managing Organizations and People
- Creating Value through Operations and Technology
- Economics and Management Decisions
- Data Analysis for Managerial Decision-Making
- Competition, Innovation, and Strategy
- 37 days
Start dates & application deadlines
Admission decisions are made on a rolling basis and only completed applications are reviewed.
DisciplinesBusiness Administration Marketing Digital Marketing View 112 other Short Courses in Digital Marketing in United States
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.Get your student insurance now
Start from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Boston University and/or in United States, please visit Student Insurance Portal.
- BU Alert phone number
- Financial obligation
- Local address
International3020 USD/fullTuition FeeBased on the tuition of 3020 USD for the full programme during 37 days.
National3020 USD/fullTuition FeeBased on the tuition of 3020 USD for the full programme during 37 days.
Living costs for Boston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.