Short On Campus Online

Principles of Marketing

37 days
3020 USD/full
3020 USD/full
Tuition fee
Apply date
Start date


Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The Principles of Marketing programme is offered by Boston University.


The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels. 


It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.

Programme Structure

Courses included:

  • Financial Reporting and Control
  • Managing Career Growth
  • Financial Management
  • Strategies for a Networked Economy
  • Marketing Management
  • Managing Organizations and People
  • Creating Value through Operations and Technology
  • Economics and Management Decisions
  • Data Analysis for Managerial Decision-Making
  • Competition, Innovation, and Strategy

Key information


  • Part-time
    • 37 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

Admission decisions are made on a rolling basis and only completed applications are reviewed.






On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Boston University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • BU Alert phone number
This number is used to notify you of a University-wide emergency. You can update your Alert Number on the Student Link, “Personal” tab, under the “Address and Phone” option.
  • Financial obligation
Students are required to settle their Student Account by the payment deadlines set for each academic term. A hold will be placed on accounts that are not settled, which will prevent future registration activity until the payment is made.
  • Immunization
Massachusetts law requires all full-time students and all international students to be immunized against a number of diseases in order to attend the University. Students must obtain these immunizations to remain in compliance.
  • Local address
In order to comply with the safety regulations of the City of Boston, students must provide a current local address. You can view and update your local address on the Student Link, “Personal” tab, “Address and Phone” option.

Tuition Fee

To alway see correct tuition fees
  • International

    3020 USD/full
    Tuition Fee
    Based on the tuition of 3020 USD for the full programme during 37 days.
  • National

    3020 USD/full
    Tuition Fee
    Based on the tuition of 3020 USD for the full programme during 37 days.

Living costs for Boston

1560 - 3239 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Principles of Marketing
Boston University


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