Principles of Marketing, Short Course | Part time online | Boston University | United States
Short Online

Principles of Marketing

1 months
3180 USD/full
3180 USD/full
Tuition fee
Apply date
Start date


Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The Principles of Marketing programme is offered by Boston University.


The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels. 


It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.

Programme Structure

Courses included:

  • Financial Reporting and Control
  • Managing Career Growth
  • Financial Management
  • Strategies for a Networked Economy
  • Marketing Management
  • Managing Organizations and People
  • Creating Value through Operations and Technology
  • Economics and Management Decisions
  • Data Analysis for Managerial Decision-Making
  • Competition, Innovation, and Strategy

Key information


  • Part-time
    • 1 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details








Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • BU Alert phone number
This number is used to notify you of a University-wide emergency. You can update your Alert Number on the Student Link, “Personal” tab, under the “Address and Phone” option.
  • Financial obligation
Students are required to settle their Student Account by the payment deadlines set for each academic term. A hold will be placed on accounts that are not settled, which will prevent future registration activity until the payment is made.
  • Immunization
Massachusetts law requires all full-time students and all international students to be immunized against a number of diseases in order to attend the University. Students must obtain these immunizations to remain in compliance.
  • Local address
In order to comply with the safety regulations of the City of Boston, students must provide a current local address. You can view and update your local address on the Student Link, “Personal” tab, “Address and Phone” option.

Tuition Fee

To always see correct tuition fees
  • International

    3180 USD/full
    Tuition Fee
    Based on the tuition of 3180 USD for the full programme during 1 months.
  • National

    3180 USD/full
    Tuition Fee
    Based on the tuition of 3180 USD for the full programme during 1 months.


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Principles of Marketing
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