Overview

The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels.

education

It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.

Programme Structure

Courses included:

Financial Reporting and Control

Managing Career Growth

Financial Management

Strategies for a Networked Economy

Marketing Management

Managing Organizations and People

Creating Value through Operations and Technology

Economics and Management Decisions

Data Analysis for Managerial Decision-Making

Competition, Innovation, and Strategy

Key information

Duration

Part-time
- 1 months

Start dates & application deadlines

Starting 2024-05-24 00:00:00
- Apply before 2024-04-21 00:00:00

More details

Language

English

Credits

4 SCH

Delivered

Online

Disciplines

Business Administration Marketing Digital Marketing View 113 other Short Courses in Digital Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

BU Alert phone number

This number is used to notify you of a University-wide emergency. You can update your Alert Number on the Student Link, “Personal” tab, under the “Address and Phone” option.

Financial obligation

Students are required to settle their Student Account by the payment deadlines set for each academic term. A hold will be placed on accounts that are not settled, which will prevent future registration activity until the payment is made.

Immunization

Massachusetts law requires all full-time students and all international students to be immunized against a number of diseases in order to attend the University. Students must obtain these immunizations to remain in compliance.

Local address

In order to comply with the safety regulations of the City of Boston, students must provide a current local address. You can view and update your local address on the Student Link, “Personal” tab, “Address and Phone” option.

Tuition Fee

To always see correct tuition fees

International

3100 USD/full

Tuition Fee

Based on the tuition of 3100 USD for the full programme during 1 months.
National

3100 USD/full

Tuition Fee

Based on the tuition of 3100 USD for the full programme during 1 months.

Funding

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Principles of Marketing

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