Short Course On Campus Online

Principles of Marketing

Boston University

37 days
3020 USD/full
3020 USD/full
Tuition fee
Apply date
Start date


Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The Principles of Marketing programme is offered by Boston University.


The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels. 


It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.

Programme Structure

Courses included:

  • Financial Reporting and Control
  • Managing Career Growth
  • Financial Management
  • Strategies for a Networked Economy
  • Marketing Management
  • Managing Organizations and People
  • Creating Value through Operations and Technology
  • Economics and Management Decisions
  • Data Analysis for Managerial Decision-Making
  • Competition, Innovation, and Strategy

Key information


  • Part-time
    • 37 days

Start dates & application deadlines

More details

Admission decisions are made on a rolling basis and only completed applications are reviewed.






On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • BU Alert phone number
This number is used to notify you of a University-wide emergency. You can update your Alert Number on the Student Link, “Personal” tab, under the “Address and Phone” option.
  • Financial obligation
Students are required to settle their Student Account by the payment deadlines set for each academic term. A hold will be placed on accounts that are not settled, which will prevent future registration activity until the payment is made.
  • Immunization
Massachusetts law requires all full-time students and all international students to be immunized against a number of diseases in order to attend the University. Students must obtain these immunizations to remain in compliance.
  • Local address
In order to comply with the safety regulations of the City of Boston, students must provide a current local address. You can view and update your local address on the Student Link, “Personal” tab, “Address and Phone” option.

Tuition Fee

To alway see correct tuition fees
  • International

    3020 USD/full
    Tuition Fee
    Based on the tuition of 3020 USD for the full programme during 37 days.
  • National

    3020 USD/full
    Tuition Fee
    Based on the tuition of 3020 USD for the full programme during 37 days.

Living costs for Boston

1560 - 3239 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Principles of Marketing
Boston University


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