Overview
The Principles of Marketing course from Boston University examines key areas of marketing including product development, advertising, promotions, pricing, and channels.
education
It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion.
Programme Structure
Courses included:
- Financial Reporting and Control
- Managing Career Growth
- Financial Management
- Strategies for a Networked Economy
- Marketing Management
- Managing Organizations and People
- Creating Value through Operations and Technology
- Economics and Management Decisions
- Data Analysis for Managerial Decision-Making
- Competition, Innovation, and Strategy
Key information
Duration
- Part-time
- 37 days
Start dates & application deadlines
- StartingApply anytime.
Admission decisions are made on a rolling basis and only completed applications are reviewed.
Language
Credits
Delivered
Disciplines
Business Administration Marketing Digital Marketing View 327 other Short Courses in Business Administration in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- BU Alert phone number
- Financial obligation
- Immunization
- Local address
Tuition Fee
-
International
3020 USD/fullTuition FeeBased on the tuition of 3020 USD for the full programme during 37 days. -
National
3020 USD/fullTuition FeeBased on the tuition of 3020 USD for the full programme during 37 days.
Living costs for Boston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.