Intro to Business Environments

Overview

Explore the internal environment of an organisation by exploring the typical functional areas of business. You will learn about the external environment comprising the micro and macro environment, which includes competitive and customer dynamics and how political and technological developments can shape a business strategy.

This 6-week Intro to Business Environments short course from SACAP also looks at the impact of globalisation on business and how an organisation can best position itself in this complex environment.

Course Outcomes

By the end of this course you will be able to:

• Explain business management and its context.

• Describe the main trends and challenges associated with business management in a globalised environment.

• Discuss the purpose of the marketing management function.

• Discuss the purpose of the Public Relations function.

• Explain the main challenges in operations management.

• Explain the main challenges in supply chain management.

Accreditation

Credential Type

This course has been reviewed by the OpenLearning team to ensure quality academic content within the Malaysian and Australian credentialing framework.

An OpenLearning OpenCred is a type of credential that can stand-alone, or interact with a formal qualification. OpenCred courses are market-leading online courses that prepare learners for the future of work.