Digital Product Management

Overview

*This course profile is financed by Dora Plus Action 4: Marketing of study and employment opportunities in Estonia (European Regional Development Fund).

This course provides an introduction to digital product management. We begin with the business model of a digital product, discuss how to come up with ideas and innovate digital products, learn about customers’ needs via user research, manage requirements and work with the concept of MVP, how to do user testing, manage the product roadmap, manage risks, and discuss product metrics.

We combine theory, case studies, and a project assignment to learn about digital product management. Upon completing this course, you will know more about how to understand, analyze, and develop a business model for a digital product, become aware of the different stages in digital product management, and be introduced to the different aspects a digital product manager works with.

The course can be taken on-site. We have a lecture and discussions in the morning session. Afternoon sessions are dedicated to self-study and project work.

Students completing the course will:

• Be able to understand, analyse, and develop a business model (using the business model canvas) for a digital product.
• Gain a basic understanding of how to successfully manage a digital product.
• Gain a good understanding of different disciplines related to digital product management (such as user experience, risk management, internal and external communications, road mapping, and release planning).