Overview
Join over 9,780,000 learners and start Marketing Analytics with R today!
Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy. By the end of the Marketing Analytics with R track at Data Camp, you'll be ready to navigate the world of marketing using R.
Programme Structure
Courses include:
- Introduction to Text Analysis in R
- Analyzing Social Media Data in R
- Market Basket Analysis in R
- Machine Learning for Marketing Analytics in R
- Choice Modeling for Marketing in R
- Building Response Models in R
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Business Information Systems Data Science & Big Data View 593 other Short Courses in Data Science & Big Data in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
Basic Access: Free; Premium (for individuals): $12.42 per month billed annually; Teams: $25 per month billed annually; Enterprise: Contact sales for pricing
Funding
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