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Marketing Analytics with R

1 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Gain the R skills you need to make more data-driven marketing decisions. In this Marketing Analytics with R track at Data Camp, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks. 

Overview

Join over 9,780,000 learners and start Marketing Analytics with R today!

Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy. By the end of the Marketing Analytics with R track at Data Camp, you'll be ready to navigate the world of marketing using R.

Programme Structure

Courses include:

  • Introduction to Text Analysis in R 
  • Analyzing Social Media Data in R 
  • Market Basket Analysis in R 
  • Machine Learning for Marketing Analytics in R 
  • Choice Modeling for Marketing in R 
  • Building Response Models in R

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • Basic Access: Free
  • Enterprise: Contact sales for pricing
  • Premium (for individuals): $5.75/month billed annually
  • Teams (for teams of 2 and up): $5.75 per user /month billed annually

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics with R
-
Data Camp

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