Business (Marketing) (Top-Up)

Overview

Your studies will focus on skills and knowledge specific to marketing, strategy planning, and marketing communications, which can be applied across the world in your choice of industry. 

The Business (Marketing) (Top-Up) course from Arden University Online will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. And, as this course will also give you a solid grounding in business techniques, your future career options will also include generalist business roles. 

Syllabus Content

Marketing is an essential part of any successful business - not just for appealing to consumers, but also in feeding intelligence to management teams to support effective decision making and planning. Throughout your business and marketing top-up degree, you'll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in any industry you choose.

Accreditation and Partnerships

The Chartered Management Institute (CMI) promotes excellence in management and leadership. As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to mentoring services,  invitations to networking events both online and offline, and professional development tools.

Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). 

This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools.