Overview
In this Marketing Fundamentals course from Didasko Group, you will be introduced to the key elements used to develop a practical marketing plan; from understanding consumer segmentation, targeting and positioning to the implementation and control of the marketing program.
What you will learn:
- The essential principles of marketing in a changing world
- How marketing professionals take advantage of the rapid change in technology, which has become an important part of modern marketing, by integrating new technologies across all marketing activities
- How to gather relevant and usable market information that examines consumer behaviour and then implement these insights to engage the consumer
- The importance of product and branding strategies with a focus on key issues such as brand equity, brand positioning, brand management and rebranding
- What marketing professionals need to consider when developing new products and brand development and how to manage the product and/or brands over their life cycle
Programme Structure
Topics
- An introduction to the world of marketing
- Marketing strategy: responding to market forces
- Undertaking market research to make sound marketing decisions
- Understanding consumer behaviour
- Consumer segmentation and product positioning
- Understanding the power of a strong brand
- Make better product and pricing decisions
- Marketing channels and distribution decisions
- Demystifying integrated marketing communications (IMC)
- Marketing in a digital age
Key information
Duration
- Part-time
- 3 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You don't need to be a computer expert to succeed in our Short Courses however basic computer skills are required to study comfortably. Skills such as typing and knowledge of certain computer software programs would be beneficial, depending upon the course you choose to undertake.
Technological requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
Tuition Fee
To always see correct tuition fees
-
International
975 AUD/fullTuition FeeBased on the tuition of 975 AUD for the full programme during 3 days. -
National
975 AUD/fullTuition FeeBased on the tuition of 975 AUD for the full programme during 3 days.
- For Individuals: $975 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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