Overview
Opportunities
An Introduction to the World of Marketing from Didasko Group can help you explore the key marketing concepts such as customer segmentation, target marketing, the marketing mix, the exchange process and relationship marketing.
Familiarise yourself with the building blocks of any good marketing strategy, the 4 Ps of the traditional marketing mix. And the more recent and equally important 7 Ps in the expanded marketing mix.
Without customers or consumers there is no point being in business, therefore every marketing professional needs to learn the concepts of customer lifetime value, and how to build and manage customer relationships.
Finally, marketing is an everchanging process and this requires continuous refinement of strategy and the marketing process, which includes planning, organising, implementing and controlling marketing activities to encourage marketing exchanges.
Programme Structure
What you will learn:
- What marketing is and how effective marketing strategy is implemented in an organisation.
- How marketing fits with other business activities in an organisation.
- The basic elements of a marketing plan and how the plans become actions.
- Why organisations succeed when they care for their customers.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
- Self-paced
- No Attendance
Disciplines
Marketing View 41 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 AUD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 AUD for the full programme during 1 days.
- Free Access