Overview
Opportunities
Marketing is a constant battle, because a marketing professional must survey the ever-changing external market forces and decide which of the external forces poses a significant and immediate threat to the organisation.
Across most industries the external marketing environment consists of competitive, economic, political, legal (regulatory), technological and sociocultural forces. Failure to identify, analyse and respond to these environmental forces appropriately will result in loss of profit and loss of competitive advantage.
No organisation can fight all the forces, therefore, a marketing professional needs to identify the ultimate corporate and business-unit goals, assess the available resources and seize the opportunities to achieve the organisation's strategy.
One of the most useful tools to respond to the market forces is the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis as well as a strong framework that provides clear controls and evaluation of strategic decisions and their outcomes.
The Marketing Strategy - Responding to Market Forces course is offered by Didasko Group.
Programme Structure
What you will learn:- What marketing's role in strategic planning is.
- How marketing organisations are changing with the change in external market forces.
- What the principal steps in strategic planning are.
- Commonly used tools such as SWOT, PESTLE analysis and ROI.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
- Self-paced
- No Attendance
Disciplines
Marketing View 41 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business