Marketing Strategy - Responding to Market Forces, Certificate | Part time online | Didasko Group | Australia
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Certificate Online

Marketing Strategy - Responding to Market Forces

1 days
Duration
195 AUD/full
195 AUD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

The Marketing Strategy - Responding to Market Forces course is offered by Didasko Group.

Overview

Opportunities

Marketing is a constant battle, because a marketing professional must survey the ever-changing external market forces and decide which of the external forces poses a significant and immediate threat to the organisation.

Across most industries the external marketing environment consists of competitive, economic, political, legal (regulatory), technological and sociocultural forces. Failure to identify, analyse and respond to these environmental forces appropriately will result in loss of profit and loss of competitive advantage.

No organisation can fight all the forces, therefore, a marketing professional needs to identify the ultimate corporate and business-unit goals, assess the available resources and seize the opportunities to achieve the organisation's strategy.

One of the most useful tools to respond to the market forces is the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis as well as a strong framework that provides clear controls and evaluation of strategic decisions and their outcomes.

The Marketing Strategy - Responding to Market Forces course is offered by Didasko Group.

Programme Structure

What you will learn:
  • What marketing's role in strategic planning is.
  • How marketing organisations are changing with the change in external market forces.
  • What the principal steps in strategic planning are.
  • Commonly used tools such as SWOT, PESTLE analysis and ROI.

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced
  • No Attendance

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You will need to supply the following:

  • A good, reliable internet connection
  • Computer capable of running Windows 10 or above
  • Speakers or headphones
  • Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
  • Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.

You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.

All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.

Tuition Fee

To always see correct tuition fees
  • International

    195 AUD/full
    Tuition Fee
    Based on the tuition of 195 AUD for the full programme during 1 days.
  • National

    195 AUD/full
    Tuition Fee
    Based on the tuition of 195 AUD for the full programme during 1 days.
  • For Individuals: $195 (plus GST if applicable)
  • For Businesses: get in touch, and find out how we can work with your business

Funding

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Marketing Strategy - Responding to Market Forces
Didasko Group
Marketing Strategy - Responding to Market Forces
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Didasko Group

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