Overview
Opportunities
Marketing research is vital in decision-making and good research is very useful to a marketer when problem-solving. Having detailed information and insight on the competition and ideal target customer will enable a marketing professional to make sound strategic decisions. But how do marketing professionals gather this vital information required to make sound marketing decisions? Depending on the organisation budget and timeframe you can access various sources of secondary data and primary data-collection methods. Some of these sources include sampling, survey methods, observation methods and experimentation. Some new technologies, such as online databases and big data on the internet, can aid marketers in collecting, organising and interpreting marketing research data. The final part of market research is using marketing analytics and decision support systems to accurately and efficiently process all the information and make sound marketing decisions.
The Undertaking Market Research to Make Sound Marketing Decisions is offered by Didasko Group.
Programme Structure
What you will learn:
- Why information is important to an organisation.
- The steps in the marketing research process.
- The advantages and disadvantages of various methods of collecting information.
- The main methods for estimating current market demand.
- Specific techniques that organisations use to interpret data and forecast future demand.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
To always see correct tuition fees
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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