Understanding Consumer Behaviour, Certificate | Part time online | Didasko Group | Australia
Certificate Online

Understanding Consumer Behaviour

1 days
195 AUD/full
195 AUD/full
Tuition fee
Apply date
Start date


Why do we buy the products we buy? Why are we attracted to certain brands? Do we make emotional or rational decisions when we make a purchase? Can a marketer get inside a consumer's mind and trigger the appropriate 'switch' to make us buy? The Understanding Consumer Behaviour course from Didasko Group can help you with these questions.



In the Understanding Consumer Behaviour course from Didasko Group, you will learn the factors influencing purchasing decisions such as situational, psychological and social influences. The tools marketers can use to impact the primary psychological influences on consumer behaviour such as perception, motives, learning, attitudes, personality and self-concept, and lifestyles.

Programme Structure

What you will learn:

  • To construct a simple model of consumer buying behaviour.
  • How culture, subculture and social class influence consumer buying behaviour.
  • How consumers' personal characteristics and primary psychological factors affect their buying decisions.
  • Why consumer decision-making varies with the type of buying decision.
  • The stages of the buyer decision and adoption processes.

Key information


  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced
  • No Attendance

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You will need to supply the following:

  • A good, reliable internet connection
  • Computer capable of running Windows 10 or above
  • Speakers or headphones
  • Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
  • Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.

You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.

All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.

Tuition Fee

To always see correct tuition fees
  • International

    195 AUD/full
    Tuition Fee
    Based on the tuition of 195 AUD for the full programme during 1 days.
  • National

    195 AUD/full
    Tuition Fee
    Based on the tuition of 195 AUD for the full programme during 1 days.
  • For Individuals: $195 (plus GST if applicable)
  • For Businesses: get in touch, and find out how we can work with your business


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Understanding Consumer Behaviour
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