Overview
Opportunities
In the Understanding Consumer Behaviour course from Didasko Group, you will learn the factors influencing purchasing decisions such as situational, psychological and social influences. The tools marketers can use to impact the primary psychological influences on consumer behaviour such as perception, motives, learning, attitudes, personality and self-concept, and lifestyles.Programme Structure
What you will learn:
- To construct a simple model of consumer buying behaviour.
- How culture, subculture and social class influence consumer buying behaviour.
- How consumers' personal characteristics and primary psychological factors affect their buying decisions.
- Why consumer decision-making varies with the type of buying decision.
- The stages of the buyer decision and adoption processes.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
- Self-paced
- No Attendance
Disciplines
Family & Consumer Science Marketing View 41 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business