Overview
Opportunities
Marketers always segment and target specific markets when developing a marketing plan. This is done using key segmentation variables to identify and target consumer markets and implement a five-step target-market selection process. Once you have segmented your market the next step is to correctly position your product in the mind of the consumer using a strong positioning statement. Clear segmenting of the markets, identifying the target consumers within that segment and using a strong positioning statement will ensure a strong competitive advantage and ongoing success. Join the Consumer Segmentation and Product Positioning course from Didasko Group to learn more.Programme Structure
What you will learn:
- What market segmentation, market targeting and positioning are.
- How organisations identify attractive market segments and choose a market coverage strategy.
- Why companies seek to differentiate their markets and use positioning strategies.
- The principal ways in which organisations can differentiate their products in the mind of the consumer.
- How companies can position their products for maximum competitive advantage in the marketplace.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
To always see correct tuition fees
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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