Overview
Opportunities
We take for granted that our favourite product will always be on the shelf of our regular supermarket or store. However, this is only possible with the magic of an efficient supply chain and cooperation of channel partners. Marketing channels and supply-chain management are not noticed by the consumer until there is a shortage of a product or the product fails to be delivered on time. For a marketing professional one of the vital parts in the marketing process is the functions performed by the marketing channels which is creating utility and facilitating exchange efficiencies. Marketing channels can be direct, indirect, multiple and hybrid channels and the decision of which type of channel to use and how to ensure all channel partners work cohesively together is a critical part of a marketing professional's role. Explore the concepts and terminology critical to this part of the marketer's role and the impact on marketing strategy, such as the supply chain, order processing, inventory management, materials handling, warehousing and transportation.
Join the Marketing Channels and Distribution Decisions course from Didasko Group.
Programme Structure
What you will learn:
- Why companies use marketing channels and the functions these channels perform.
- How channel members interact and how they organise to perform the work of the channel.
- What the major channel alternatives open to an organisation and how organisations select, motivate and evaluate channel members.
- The nature and importance of retailers, wholesalers and physical distribution.
- The ongoing developments in distribution technology and methods and the benefits to organisations.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No Attendance
Disciplines
Marketing View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
You will need to supply the following:
- A good, reliable internet connection
- Computer capable of running Windows 10 or above
- Speakers or headphones
- Practical demonstrations in the courseware are commonly completed using Windows devices and the Microsoft Office Suite.
- Some IT-focused Short Courses and Skillbytes may recommend additional items, please check each Short Course/Skillbyte description for details.
You will typically be able to use alternative software to that being shown in demonstrations to complete exercises, noting however that your experience may differ.
All learning objects can be found in the Short Course/Skillbyte learning space, and easily accessed using Chrome or Firefox browsers.
Tuition Fee
To always see correct tuition fees
-
International
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days. -
National
195 AUD/fullTuition FeeBased on the tuition of 195 AUD for the full programme during 1 days.
- For Individuals: $195 (plus GST if applicable)
- For Businesses: get in touch, and find out how we can work with your business
Funding
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