Overview

About the course

On this Buying and Merchandising for Online Retail course at the University of the Arts London (UAL) you will be immersed in the world of buying for ecommerce, gaining a unique insight into the business of retailing online and a practical knowledge of industry-insider practices.

You will learn how to plan, buy and trade for an online retailer along with discussing exciting case studies and new technologies, gaining skills vital for any fashion buyer wishing to progress in a modern day fashion business.

Programme Structure

Topics covered:

Ecommerce; a business model
The online customer
Planning, managing and driving growth online
Buying for ecommerce; sourcing, range planning and brand mixes
The importance of styling and photography
Deliveries, trading and analysis
Managing a global market; pricing and exchange rates
Ecommerce vs Bricks & Mortar
Digital marketing - newsletters, videos and social media
New technologies; how does the future look?

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

More details

There are no upcoming events for this course. Contact the university for more information.

Language

English

Delivered

Online

Disciplines

Marketing Fashion, Textiles and Luxury Goods View 58 other Short Courses in Fashion, Textiles and Luxury Goods in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

Notepad and pen
A recent computer with a recent operating system
An up-to-date web browser. (It would be advisable to ensure you
have access to two separate web browsers eg Safari and Mozilla
Firefox or Google Chrome and Internet Explorer)
Microphone (a headset with microphone/headphones is recommended)
Headphones
Webcam

Tuition Fee

Funding

Improve page content

Buying and Merchandising for Online Retail University of the Arts London (UAL)

About