Overview
This module takes a global perspective by recognizing factors that build and effects consumer behaviour. Topics, such as, internal influence on consumer behaviour will be explored in detail with a specific focus on learning and memory, motives, personality, emotions, and attitudes. Furthermore, decision making process in diverse situations will be emphasized. The stages in consumer decision-making, situational effects on behaviour, buying and disposing, post-purchase satisfaction and behaviour will be explored. The reflection of how consumer decisions are been influenced by family influences, word of mouth, social circles, and by society will be focused. There will be an emphasis on how customer attention could be achieved by knowing consumer behaviour. Differences between in-store and online behaviours of consumers will be highlighted. A much-needed discussion on sustainability will be emphasized to understand how we could transform our casual consumers into more responsible consumer to achieve sustainability in today’s business world.
Programme Structure
- Introduction to internal influences on consumer behaviour
- Decision-making process of consumers
- Customer attention
- Consumer sustainability
- In-store and online consumer behaviour
- Developing relationships with customers.
Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Marketing Organisational Behaviour Retail Management View 15 other Short Courses in Marketing in FranceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Rennes School of Business and/or in France, please visit Student Insurance Portal.
Other requirements
General requirements
Completion of two years of undergraduate studies
B2 level in English
Marketing fundamentals
Tuition Fee
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International
1550 EUR/fullTuition FeeBased on the tuition of 1550 EUR for the full programme during 10 days. -
EU/EEA
1550 EUR/fullTuition FeeBased on the tuition of 1550 EUR for the full programme during 10 days.
Living costs for Rennes
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.