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Overview
About the course
Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.
In this Social Media Marketing course at the University of the Arts London (UAL), you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results.
Programme Structure
Topics covered:- An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
- Traditional marketing vs social media marketing
- Scheduling and creating consistent content and voice across platforms
- Increasing engagement with your target market
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Successful social media campaign case studiesBest practice in social media marketing strategies
- Overview of copyright and social media policies
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 62 other Short Courses in Digital Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.
Tuition Fee
To always see correct tuition fees
-
International
620 GBP/fullTuition FeeBased on the tuition of 620 GBP for the full programme during 42 days. -
National
620 GBP/fullTuition FeeBased on the tuition of 620 GBP for the full programme during 42 days.
Funding
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