4.3 Read 16 reviews
Overview
About the course
In Part A, we’ll start with the fundamentals of AI and NLP. We’ll delve into the potential of LLMs (large language models) and NLP and their various applications, as well as showcase ChatGPT, a powerful language model that utilises advanced NLP algorithms to analyse input text and generate relevant and coherent output.
In Part B, explore how to use AI tools effectively in Sales, Marketing, and Customer Success as we discuss the types of AI tools, and provide a framework for using them in these areas, as well as guidance on how to avoid potential pitfalls.
Join us on this Leveraging AI for Competitive Advantage in Sales and Marketing course at Singapore Management University to discover how AI can transform your business to drive tangible outcomes, enhance customer satisfaction, and elevate your brand!
Programme Structure
What you will learn:
- Gain a fundamental understanding of AI, NLP, and their functions, and witness how they help answer industry questions.
- Grasp AI tools and use well-designed framework to enhance the AI performance.
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- To be advised
Language
English
Delivered
On Campus
Disciplines
Marketing Artificial Intelligence View 26 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Professionals and business owners who want to integrate AI technology into their Sales, Marketing, and Customer Success strategies.
- Sales and marketing professionals, customer support representatives, business development managers, and executives who are responsible for enhancing the brand's customer satisfaction and overall business outcomes.
- Professionals from HR, Finance, and Legal who are interested in the potential of AI technology and its impact on the business
Tuition Fee
To always see correct tuition fees
-
International
327 SGD/fullTuition FeeBased on the tuition of 327 SGD for the full programme during 1 days. -
National
98 SGD/fullTuition FeeBased on the tuition of 98 SGD for the full programme during 1 days.
- Singapore Citizen ≥ 40 years old: $38.10
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content