Blended Marketing Strategy in the Digital Age - How to Have it All, Certificate | Singapore Management University | Singapore, Singapore
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Certificate On Campus

Blended Marketing Strategy in the Digital Age - How to Have it All

1 days
Duration
926 SGD/full
277 SGD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Find out how businesses and professionals can create high-value interactions and profitable relationships with their customers through a new innovative framework with this Blended Marketing Strategy in the Digital Age - How to Have it All course at Singapore Management University.

Overview

In this intensive Blended Marketing Strategy in the Digital Age - How to Have it All course at Singapore Management University, we introduce the use of the SAVE framework for marketing in the digital age. SAVE is an acronym for Solution, Access, Value and Education. 

The SAVE framework offers a refreshing and an innovative perspective to extend and rejuvenate the 4Ps approach in marketing. It aims to provide key decision makers and business professionals with an organised and structured framework to integrate their marketing strategies for the digital and experience age.

Learning objectives

At the end of the programme, participants would acquire the skills to:

  • Develop an innovation-oriented product / service strategy
  • Bridge the divide between online and offline cross-channel strategy
  • Choose the right pricing strategy that is attractive to customers and generates profit
  • Formulate an interactive marketing communications strategy that moves customers to action
  • Integrate the online and offline traditional marketing actions to create an overall blended marketing strategy

Programme Structure

Topics include:

  • Evolution of marketing from the traditional 4Ps approach to the SAVE framework for the digital age
  • Developing customer-centric solutions that work
  • Approaches to creating accessibility of products and services that enhance user experience
  • Approaches to create and deliver value for products and services that translate into long-term profitable customer relationships
  • Generation of educational content based on the customers’ unique interests 
  • Creation of a blended marketing strategy

Key information

Duration

  • Full-time
    • 1 days

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who should attend:

  • Business leaders, marketing and non-marketing professionals who need to create value and deliver profitable customer relationships for their organisations.

Tuition Fee

To always see correct tuition fees
  • International

    926 SGD/full
    Tuition Fee
    Based on the tuition of 926 SGD for the full programme during 1 days.
  • National

    277 SGD/full
    Tuition Fee
    Based on the tuition of 277 SGD for the full programme during 1 days.
  • Singapore Citizen ≥ 40 years old: $107.95

Living costs for Singapore

1878 - 3880 SGD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Blended Marketing Strategy in the Digital Age - How to Have it All
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Blended Marketing Strategy in the Digital Age - How to Have it All
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