Overview
In this intensive Blended Marketing Strategy in the Digital Age - How to Have it All course at Singapore Management University, we introduce the use of the SAVE framework for marketing in the digital age. SAVE is an acronym for Solution, Access, Value and Education.
The SAVE framework offers a refreshing and an innovative perspective to extend and rejuvenate the 4Ps approach in marketing. It aims to provide key decision makers and business professionals with an organised and structured framework to integrate their marketing strategies for the digital and experience age.
Learning objectives
At the end of the programme, participants would acquire the skills to:
- Develop an innovation-oriented product / service strategy
- Bridge the divide between online and offline cross-channel strategy
- Choose the right pricing strategy that is attractive to customers and generates profit
- Formulate an interactive marketing communications strategy that moves customers to action
- Integrate the online and offline traditional marketing actions to create an overall blended marketing strategy
Programme Structure
Topics include:
- Evolution of marketing from the traditional 4Ps approach to the SAVE framework for the digital age
- Developing customer-centric solutions that work
- Approaches to creating accessibility of products and services that enhance user experience
- Approaches to create and deliver value for products and services that translate into long-term profitable customer relationships
- Generation of educational content based on the customers’ unique interests
- Creation of a blended marketing strategy
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Marketing Digital Marketing View 27 other Short Courses in Digital Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Business leaders, marketing and non-marketing professionals who need to create value and deliver profitable customer relationships for their organisations.
Tuition Fee
-
International
926 SGD/fullTuition FeeBased on the tuition of 926 SGD for the full programme during 1 days. -
National
277 SGD/fullTuition FeeBased on the tuition of 277 SGD for the full programme during 1 days.
- Singapore Citizen ≥ 40 years old: $107.95
Living costs for Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.