Overview
From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality.
At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”.
This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.
This course develops specialized knowledge and skills that enable you to
- Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
- Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.
Programme Structure
Courses include:
- History, role and evolution of hotel and F&B concepts
- Hospitality concept framework
- Target segments & community building
- Brand story canvas
- Zoning, customer flow, interior design
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApply anytime.
Your application must be received at least one week before the start of the course.
Language
Credits
2.5
Delivered
Disciplines
Design Hospitality Management Tourism & Leisure View 6 other Short Courses in Design in SwitzerlandWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at EHL Hospitality Business School and/or in Switzerland, please visit Student Insurance Portal.
Other requirements
General requirements
- At least 2 years of professional experience in F&B or Hospitality
- Bachelor's degree or more than 5 years professional experience in a hospitality management position
- The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Tuition Fee
-
International
2500 CHF/fullTuition FeeBased on the tuition of 2500 CHF for the full programme during 3 days. -
National
2500 CHF/fullTuition FeeBased on the tuition of 2500 CHF for the full programme during 3 days.
Living costs for Lausanne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
- English proficiency equivalent to C1 for non-natives
Admission Process
- The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.