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Overview
About the course
Today, eCommerce is paving the way for what should be expected as the industry standards for businesses in their marketing, therefore it is necessary for new and existing eCommerce players to evaluate their competitiveness.
Participants in this eCommerce Analytics and Customer Engagement course at Singapore Management University will learn to navigate through the digital marketing ecosystem, utilise the tools needed to drive growth in their organisation, and discover marketing and growth hacking techniques.
Upon completion of this programme, participants will be able to understand the end-to-end eCommerce funnel, design a framework for customer service, and develop a standard operating procedure design for exploring a powerful way to achieve robust growth in an eCommerce business.
Programme Structure
Modules include:
- Mastering eCommerce Analytics - Customer & Product Analytics
- Mastering eCommerce Analytics - Business Performance
- Mastering eCommerce Marketing - Digital Advertising for Micro, Small, and Medium Enterprises
- Mastering eCommerce Marketing - Emerging Marketing Channels
- Mastering eCommerce Operations - eCommerce Sales & Operations Strategy
- Mastering eCommerce Operations - Managing the eCommerce Customer
Key information
Duration
- Full-time
- 18 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- each module has its own intakes
Language
English
Delivered
On Campus
Disciplines
Marketing Business Intelligence Operations and Quality Management View 3 other Short Courses in Operations and Quality Management in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Small or Medium Business Owners
- eCommerce Sellers
- Brick & Mortar Retail Outlet Managers
- Marketing, Sales, Ad Tech Professionals and Managers
- Strategy & Planning Professionals and Managers
- Finance, Operation, and Logistic Professionals and Managers
Tuition Fee
To always see correct tuition fees
-
International
10464 SGD/fullTuition FeeBased on the tuition of 10464 SGD for the full programme during 18 days. -
National
3139 SGD/fullTuition FeeBased on the tuition of 3139 SGD for the full programme during 18 days.
- Singapore Citizen ≥ 40 years old: $1,219.20
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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