Brand Imagery - Empowering FinTech and Tech Startups, Certificate | Singapore Management University | Singapore, Singapore
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Certificate On Campus

Brand Imagery - Empowering FinTech and Tech Startups

1 days
Duration
1080 SGD/full
324 SGD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The fintech industry is one of the quickest growing markets and is becoming very competitive. Because of this, it is imperative that you learn how to approach challenges you may face in a saturated market and how to properly approach your marketing campaign in order to realise success. This Brand Imagery - Empowering FinTech and Tech Startups course is offered at Singapore Management University.

Overview

About the course

Inspired by the late Steve Jobs and the likes of many successful young fintech entrepreneurs, the wave of fintech entrepreneurship has transpired all over the world. “Having your own business” has gained increasing popularity among aspiring entrepreneurs as they envision the creation of their own product, processes and running the business as they deem fit.

However, this seemingly realistic dream largely falls through as most fintech and tech startups end up failing and going bankrupt due to a multitude of reasons, one of them being their lack of marketing, branding and public relations (PR) communication potency in the fintech industry.

Riding on the wave of fintech entrepreneurship and tech startups, this Brand Imagery - Empowering FinTech and Tech Startups course at Singapore Management University aims to empower aspiring fintech and tech entrepreneurs with the marketing knowledge for startups in the hopes to achieve the dream envisioned.

Programme Structure

At the end of the course, participants will be able to:
  • Understand the role of marketing, branding and PR communications in the tech and fintech industry
  • Understand the reasons of failures for fintech and tech startups and how certain marketing strategies will lead to its downfall
  • Discover insights of both successful and failed fintech and tech startup case studies and identify the various PR and marketing strategies
  • Learn about the metrics used to measure the successes of PR and marketing campaigns
  • Discover the risks of marketing failures and what they can do to overcome them

Key information

Duration

  • Full-time
    • 1 days

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who should attend:

  • Working professionals interested in branding, marketing and public relation communications in startups
  • Entrepreneurs aspiring to have their own startups

Tuition Fee

To always see correct tuition fees
  • International

    1080 SGD/full
    Tuition Fee
    Based on the tuition of 1080 SGD for the full programme during 1 days.
  • National

    324 SGD/full
    Tuition Fee
    Based on the tuition of 324 SGD for the full programme during 1 days.

Singapore Citizen ≥ 40 years old: $124

Living costs for Singapore

1878 - 3880 SGD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Our partners

Brand Imagery - Empowering FinTech and Tech Startups
Singapore Management University
Brand Imagery - Empowering FinTech and Tech Startups
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Singapore Management University

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