Sales and Marketing Leadership - A Heuristics Approach, Certificate | Singapore Management University | Singapore, Singapore
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Certificate On Campus

Sales and Marketing Leadership - A Heuristics Approach

2 days
Duration
1744 SGD/full
523 SGD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In this Sales and Marketing Leadership - A Heuristics Approach course at Singapore Management University, we will examine how the power of heuristics can be harnessed and applied as key principles underpinning your sales and marketing strategies, creating leadership positions for your products / services in this hyper digital, data overloaded world.

Overview

About the course

Heuristics are rules of thumb we subconsciously use every day for decision making. These rules can be pre-conceived from our past experiences, emotions or simply the way our brains are wired. They have been described as fast and frugal methods managers and consumers instinctively turn to when making decisions, as they often do not have the luxury of time to rely on extensive data for fully informed, calculated decisions.

In the  Sales and Marketing Leadership - A Heuristics Approach course at Singapore Management University we will also discuss how heuristics can be both a significant strength as well as a weakness in sales and marketing management. Therefore, understanding them will enable business leaders to gain an edge over competition, avoid inevitable pitfalls and eventually succeed in today’s marketplaces.

Programme Structure

At the end of the course, participants will be able to:
  • Appreciate how heuristics affect managerial decision making in a data overloaded, digital environment
  • Assess how heuristics impact sales and marketing effectiveness
  • Harness the power of heuristics in both digital and traditional marketing to gain significant edge over competitors.
  • Use proven techniques to design strong, integrated sales and marketing campaigns based on principles of heuristics.
  • Achieve sales and marketing leadership in your chosen product / service segment through powerful applications of heuristics.

Key information

Duration

  • Full-time
    • 2 days

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who should attend:

  • Entrepreneurs, Business Leaders, Sales and Marketing Professionals.
  • Participants should have at least 2 years of working experience, with interest in improving their sales and marketing function/effectiveness.

Tuition Fee

To always see correct tuition fees
  • International

    1744 SGD/full
    Tuition Fee
    Based on the tuition of 1744 SGD for the full programme during 2 days.
  • National

    523 SGD/full
    Tuition Fee
    Based on the tuition of 523 SGD for the full programme during 2 days.
  • Singapore Citizen ≥ 40 years old: $203.20

Living costs for Singapore

1878 - 3880 SGD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Sales and Marketing Leadership - A Heuristics Approach
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Sales and Marketing Leadership - A Heuristics Approach
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