Data Driven Marketing, Certificate | Part time online | EHL Hospitality Business School | Switzerland
1 months
Duration
Unknown
Tuition fee
Anytime
Anytime
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About

John Wanamaker, a successful American merchant, once said, "Half the money I spend on advertising is wasted; the trouble is, I do not know which half." Today's marketers understand customers better, develop more relevant offerings, and monitor marketing performance better because of data and technology. EHL Hospitality Business School offers the Data Driven Marketing programme.

Visit the Visit programme website for more information

Overview

Key facts

EHL Hospitality Business School 's  Data Driven Marketing course's purpose is to build a strong foundation between theories and industry practices in marketing, specifically in distribution. This course introduces some classic marketing literature to understand the why and update with current marketing practices or the how.

Specifically, this course develops students’ mindset from passive distribution to active go-after, from data collection to develop customer relationship, and from distributing service to developing platform community. In addition, this course introduces and discusses the roles of technology, including voice assistance, augmented reality, and virtual reality in marketing. Lastly, students will apply their marketing knowledge in a simulation and optimize their marketing decisions based on market results.

Programme Structure

Courses include:

  • What is marketing, what is sales. Differences explained
  • What is Marketing Myopia
  • Customer Driven Marketing Strategy
  • Segmentation
    • Targeting
    • Differentiation
    • Positioning

    Key information

    Duration

    • Part-time
      • 1 months
      • 8 hrs/week

    Start dates & application deadlines

    More details

    We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

    Language

    English

    Delivered

    Online

    Academic requirements

    We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

    English requirements

    We are not aware of any English requirements for this programme.

    Other requirements

    General requirements

    • There are no admission requirements to enroll to this course.

    Funding

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    Our partners

    Data Driven Marketing
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    EHL Hospitality Business School

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