Overview
Key facts
EHL Hospitality Business School 's Data Driven Marketing course's purpose is to build a strong foundation between theories and industry practices in marketing, specifically in distribution. This course introduces some classic marketing literature to understand the why and update with current marketing practices or the how.
Specifically, this course develops students’ mindset from passive distribution to active go-after, from data collection to develop customer relationship, and from distributing service to developing platform community. In addition, this course introduces and discusses the roles of technology, including voice assistance, augmented reality, and virtual reality in marketing. Lastly, students will apply their marketing knowledge in a simulation and optimize their marketing decisions based on market results.
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Visit programme websiteProgramme Structure
Courses include:
- What is marketing, what is sales. Differences explained
- What is Marketing Myopia
- Customer Driven Marketing Strategy
- Targeting
- Differentiation
- Positioning
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 8 hrs/week
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Language
Delivered
Disciplines
Business Administration Marketing Data Science & Big Data View 3 other Short Courses in Marketing in SwitzerlandExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no admission requirements to enroll to this course.