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Overview
Key facts
Gain the skills to use Search Engine Optimisation (SEO) and Pay Per Click (PPC) effectively in your digital marketing campaigns with The Open University (OU) and industry experts, Target Internet. Whether you are new to search marketing or have some existing experience, The Open University UK's Search marketing course will provide you with the critical knowledge to make sure your business can be found online.
Programme Structure
Courses include:
- The role of search throughout the user journey
- ROI in search marketing
- Short-term and long-term objectives and tactics
- Key opportunities and challenges of organic search
- Key opportunities and challenges of paid search
- Organic and paid search working together
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
Registration closes 31/07/2024
Language
English
Delivered
Online
Campus Location
- Milton Keynes, United Kingdom
Disciplines
Marketing Digital Media View 74 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- You don’t need any prior search marketing knowledge to join this course, although any work experience will help enhance and contextualise your learning.
Tuition Fee
To always see correct tuition fees
-
International
300 GBP/fullTuition FeeBased on the tuition of 300 GBP for the full programme during 4 days. -
National
300 GBP/fullTuition FeeBased on the tuition of 300 GBP for the full programme during 4 days.
Funding
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