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Overview
What you will learn
The learning outcomes of the Marketing for Small Online Business course offered by Singapore University of Social Sciences are:
A. Knowledge and Understanding (Theory Component)- Understand why the basic concepts of the 4Ps of marketing is important even for small online business
- Appreciate branding factors such as brand personality and how these can help build a strong brand name for small online business
- Recognise the impact of consumer’s behaviour on business performance
- Understand the impact of social media on business performance
B. Key Skills (Practical Component)
- Apply marketing concepts to help enhance business performance
- Utilise branding concepts to establish their online identity
- Respond to consumers’ needs to improve business performance
- Hands on experience with various social media platforms (WIX, YouTube, Instagram, Facebook)
Programme Structure
The program focuses on:
- Understanding the foundations of marketing: why it matters for small business
- Understanding consumer behaviour: the impact on small online business
- Understanding the online eco-system: the benefits for small online business
- Leveraging social media to enhance online business performance
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Business Administration Marketing View 4 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Business development managers, sales managers, marketing managers, and business executives operating in an e-commence environment, as well as owners of small, online businesses would benefit from this course.
Technological requirements
- Attendees have to bring along their own laptop
Tuition Fee
To always see correct tuition fees
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International
700 SGD/fullTuition FeeBased on the tuition of 700 SGD for the full programme during 1 days. -
National
700 SGD/fullTuition FeeBased on the tuition of 700 SGD for the full programme during 1 days.
Funding
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