Overview
Key facts
Nanyang Technological University's Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads) course is designed to equip individuals with the fundamental knowledge and skillset in Google Ads and learning ways to improve on their quality score to optimize marketing budget spent on search engine marketing campaigns. Learners will learn how to identify different types of ads available, review landing pages, understand the hierarchy levels of campaigns and interpreting the collected data for future ads improvement.
Programme Structure
Courses include:
- What is Search Engine Marketing?
- Hierarchy of campaigns, ads and ad groups
- Conducting Keyword Research
- Understanding quality score and how to improve it?
- Interpreting and analysing campaign reports
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing Computer Sciences Digital Marketing View 26 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- GCE ‘O’ level with minimum 2 years relevant working experience OR
- GCE ‘A’ Level or polytechnic diploma OR
- NITEC in any specialization with 3 years working experience
- Language Proficiency: IELTS 5.0
Tuition Fee
-
International
1512 SGD/fullTuition FeeBased on the tuition of 1512 SGD for the full programme during 2 days. -
National
1512 SGD/fullTuition FeeBased on the tuition of 1512 SGD for the full programme during 2 days.
Living costs for Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.