Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads), Certificate | Nanyang Technological University | Singapore, Singapore
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Certificate On Campus

Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads)

2 days
Duration
1512 SGD/full
1512 SGD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

Understanding Google Ads and setting up best practices for campaigns are very important in digital marketing. Nanyang Technological University's Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads) course aims to provide an in-dept understanding of search engine marketing and equip them with the ability to launch a campaign with practical hands-on approach.

Overview

Key facts

Nanyang Technological University's Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads) course is designed to equip individuals with the fundamental knowledge and skillset in Google Ads and learning ways to improve on their quality score to optimize marketing budget spent on search engine marketing campaigns. Learners will learn how to identify different types of ads available, review landing pages, understand the hierarchy levels of campaigns and interpreting the collected data for future ads improvement.

Programme Structure

Courses include:

  • What is Search Engine Marketing?
  • Hierarchy of campaigns, ads and ad groups
  • Conducting Keyword Research
  • Understanding quality score and how to improve it?
  • Interpreting and analysing campaign reports

Key information

Duration

  • Full-time
    • 2 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • GCE ‘O’ level with minimum 2 years relevant working experience OR
  • GCE ‘A’ Level or polytechnic diploma OR
  • NITEC in any specialization with 3 years working experience
  • Language Proficiency: IELTS 5.0

Tuition Fee

To always see correct tuition fees
  • International

    1512 SGD/full
    Tuition Fee
    Based on the tuition of 1512 SGD for the full programme during 2 days.
  • National

    1512 SGD/full
    Tuition Fee
    Based on the tuition of 1512 SGD for the full programme during 2 days.

Living costs for Singapore

1878 - 3880 SGD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads)
Nanyang Technological University
Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads)
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Nanyang Technological University

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