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Overview
Key facts
Nanyang Technological University's Digital Marketing - Gaining Customer Insights with Digital Marketing Analytics module will further explore the use of digital analytics to gain actionable insights to discover your customers’ needs and wants, get a good overview of which specific social media channels or paid campaigns did your customers know about your product and services, assess the amount of time spent on your website before your customers finally “abandon” your site or purchase an item successfully. The ability to apply digital analytics will equip you with essential technique to improve your current marketing strategy, establish key performance indices (KPI) for ROI tracking and ultimately, improve your revenue.
Programme Structure
Courses include:
- Applications of digital marketing analytics in organizations
- Understanding how Google Analytics works
- Class activity #1 to build on concept
- Exploring Google Analytics Reports in details
- Gaining audience insights of your persona with GA
- Understanding traffic channels with GA
- Improve your user experience by analysing their behaviour with GA
- Measuring campaigns and ROI with conversions data
- Mapping marketing KPIs to metrics
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Disciplines
Marketing Business Intelligence Digital Marketing View 26 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Nanyang Technological University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
- GCE ‘O’ level with minimum 2 years relevant working experience OR
- GCE ‘A’ Level or polytechnic diploma OR
- NITEC in any specialization with 3 years working experience
- Language Proficiency: IELTS 5.0
Tuition Fee
To always see correct tuition fees
-
International
1512 SGD/fullTuition FeeBased on the tuition of 1512 SGD for the full programme during 2 days. -
National
1512 SGD/fullTuition FeeBased on the tuition of 1512 SGD for the full programme during 2 days.
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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