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Overview
What you will learn
The outcomes of the Digital Hospitality and Tourism Marketing course offered by HELP University are:
- To understand some of the key marketing and business models that will help to shape your strategy.
- To have an overview of the history of digital marketing.
- To gain an understanding of consumer behavior, market factors, segmentation, lifetime value and the 4 Ps of marketing.
- To understand how to align your digital strategy with your business strategy.
- Overview some of the challenges that can surround the implementation of your digital strategy and how to tackle these challenges.
- To understand different planning models, how to use these to create a robust plan.
- To understand the different types of pricing strategy
- To be able to apply the most suitable pricing strategy
- To identify the different types of distribution channel
- To select and adopt the most suitable distribution channels
- To understand SEO, its structure and technical concerns, content, mobile and location techniques, researching SEO strategy.
- To be able to use and implement strategy for online marketing.
- To be able to build an effective content strategy and create engaging content for the customers.
- To understand the effective measures for digital marketing success.
Programme Structure
The program focuses on:
- Implementing brand strategy through digital media
- Marketing the hospitality and tourism brand through digital media
- Pricing strategy and distribution channels in hotel and travel revenue management
- Search engines and online selling: Stimulating incremental demand
- Services marketing planning and management
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
Credits
1 alternative credits
Delivered
Online
Disciplines
Hospitality Management Tourism & Leisure Digital Marketing View 5 other Short Courses in Hospitality Management in MalaysiaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Hospitality and tourism-related Entrepreneurs
- Working professionals
- Teaching Staff
- Students
- General public
Tuition Fee
To always see correct tuition fees
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International
600 MYR/fullTuition FeeBased on the tuition of 600 MYR for the full programme during 1 months. -
National
600 MYR/fullTuition FeeBased on the tuition of 600 MYR for the full programme during 1 months.
Funding
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