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Managing 2 - Marketing and Finance, Short Course

  • Application Deadline
  • 6 months
University rank #501 (WUR) Online
The Managing 2 - Marketing and Finance programme offered by The Open University UK covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this module on its own or start your OU management studies with it.


The Managing 2 - Marketing and Finance programme offered by The Open University UK poses such questions as: What is marketing exactly? How is it done in different contexts, including the public sector? What’s internal marketing? Who are your customers and stakeholders? How can you avoid marketing mistakes? Precisely what is your organisation exchanging with consumers and clients? How does your organisation deliver your goods and services and how does it add value? How do you price, promote and deliver your goods or services? How do you keep your consumers and clients happy? Why is finance important? What are budgets for and how can they be used? What are costs and how can you break them down to understand them better? What is cash flow and why is it important? What’s a profit and loss account and is it relevant to non-commercial sectors?

At appropriate points throughout the module, questions of business ethics and sustainability are addressed and you are encouraged to consider these aspects carefully in the module activities you undertake.

Through activities related to your own work and practices and related reading you will critically reflect on and analyse workplace situations and your own ways of managing clients and finance. The module is ‘solution oriented’ to help you to understand work situations from a manager’s perspective, and to work out what to do, given that you are not likely to be in charge of the organisation you work for. As you work through activities, problems and solutions, you will question the idea that there are single solutions to problems or that there is ‘one best way’. You will come to understand the constraints, choices and demands that managers need to take into account when making decisions.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 6 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode

Programme Structure

  • As many first line managers are not directly responsible for marketing or finance, the module includes problem scenarios and cases for you to work on. 
  • A single problem scenario runs through the finance content to help you make sense of how the different elements of financial management fit together. 
  • The idea is to improve your understanding of finance so that you can improve your managerial decision making, rather than to teach you accountancy. 
  • The same is true of marketing: every manager needs to understand who the organisation is serving, and why, in order to manage employees in the organisation more effectively.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • To study this module you are required to have work experience as the activities assume you have current or prior work situations to which you can apply what you are learning. 
  • Your work experience can be as a manager, deputising for a manager, management trainee, supervisor, team leader, if you work in an informal capacity, for example in a voluntary organisation.
  • To achieve the Professional Certificate in Management, you will need to take the companion module Managing 1: organisations and people  (B628), or Managing 1: organisations and people - online version (BZX628), and Managing 3: the integration challenge (B690).

Tuition Fee

  • International

    1464 GBP/full
    Tuition Fee
    Based on the original amount of 1464 GBP for the full programme and a duration of 6 months.
  • EU/EEA

    1464 GBP/full
    Tuition Fee
    Based on the original amount of 1464 GBP for the full programme and a duration of 6 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


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