• Application Deadline
  • 6 months
The Managing 2 - Marketing and Finance programme offered by The Open University UK covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this module on its own or start your OU management studies with it.
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The Managing 2 - Marketing and Finance  programme offered by The Open University UK  looks to answer a variety of questions relating to marketing and finance.

The marketing questions include:

  • What is marketing exactly and how is it done in different contexts, including the public sector?
  • What’s internal marketing?
  • Who are your customers and stakeholders?
  • How can you avoid marketing mistakes?
  • What is your organisation exchanging with consumers and clients?
  • How does your organisation deliver your goods and services and how does it add value?
  • How do you price, promote and deliver your goods or services?
  • How do you keep your consumers and clients happy?

The finance questions include:

  • Why is finance important?
  • What are budgets for and how can they be used?
  • What are costs and how can you break them down to understand them better?
  • What is cash flow and why is it important?
  • What’s a profit and loss account and is it relevant to non-commercial sectors?

At appropriate points throughout the module, questions of business ethics and sustainability are addressed and you are encouraged to consider these aspects carefully in the module activities you undertake.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 6 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

  • The module is ‘solution oriented’ to help you to understand work situations from a manager’s perspective, and to work out what to do, given that you are not likely to be in charge of the organisation you work for.
  • As you work through activities, problems and solutions, you will question the idea that there are single solutions to problems or that there is ‘one best way’. You'll come to understand the constraints, choices and demands that managers need to take into account when making decisions.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • To study this module you are required to have work experience as the activities assume you have current or prior work situations to which you can apply what you are learning. Your work experience can be as a manager, deputising for a manager, management trainee, supervisor, team leader, if you work in an informal capacity, for example in a voluntary organisation.
  • If you have no prior higher education experience pre-module preparatory work is provided (see Preparatory work below). 

Tuition Fee

  • National

    1506 GBP/full
    Tuition Fee
    Based on the original amount of 1506 GBP for the full programme and a duration of 6 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Managing 2 - Marketing and Finance
Visit programme website


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